What is "Stop the Bleed"?

The White House Administration�s "Stop the Bleed" campaign is a nationwide initiative designed to educate the public on how to control life-threatening bleeding in emergencies. Launched in collaboration with the private sector, nonprofit organizations, and medical professionals, the campaign aims to equip everyday citizens with the skills and tools needed to stop severe bleeding�a leading cause of preventable death from trauma.

By putting proven techniques used by first responders and military medics into the hands of the public, "Stop the Bleed" hopes to make bleeding control training as common as CPR, AED use, and the "Stop, Drop, and Roll" fire safety mantra.


Common misconceptions about severe bleeding control

Misconception:
Severe bleeding isn't that common, so it isn't a practical first aid skill regular citizens need to learn.

Truth:
Trauma is the leading cause of death in Americans 1-44 years of age. Severe bleeding is one of the leading preventable causes of trauma death.
Severe bleeding can become life-threatening or even fatal in less than 5 minutes.

Misconception:
Only professional responders have the ability to control severe bleeding.

Truth:
If you can learn CPR and use an AED, then you can easily learn to control severe bleeding.
With basic training and the right supplies, anyone can be empowered to stop severe bleeding.

Misconception:
Tourniquets cause more harm than good.

Truth:
Extensive military studies and modern use in the field have proven tourniquets to be an effective and low-risk way to save lives during emergencies.
Modern, commercially manufactured tourniquets are highly effective, easy-to-use, and are the definitive way to stop severe bleeding in an extremity.


Stop the Bleed Resources

Official Administration Information

Get Involved: Stop the Bleed
FACT SHEET: Bystander: ?Stop the Bleed? Broad Private Sector Support for Effort to Save Lives and Build Resilience
Don't Be a Bystander: Find Out How You Can "Stop the Bleed"


References:

  1. http://www.cdc.gov/injury/images/lc-charts/leading_causes_of_death_by_age_group_2013-a.gif
  2. http://www.cbsnews.com/news/injuries-violence-are-leading-causes-of-death-for-young-americans/
  3. http://www.dhs.gov/stopthebleed